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Target Market

After you’ve identified your primary market, your advertising should match that focus. Research your market. Knowing your target audience is critical: Your ads won’t work if they don’t appeal to what your potential customers want or need.

A target market can be separated from the market as a whole by geography, buying power , demographics and psychographics. Also look for free studies by Arbitron. Advertisers use three basic steps in order to target a specific audience: Understanding how your customers think.

In some cases, the target audience becomes very narrow-focused. For instance, if the product is a pricey Italian men's business suit appropriate for up-and-coming Wall Streeters, then the market audience is single men in their 20s who live in New York City and earn over $, per year.
In some cases, the target audience becomes very narrow-focused. For instance, if the product is a pricey Italian men's business suit appropriate for up-and-coming Wall Streeters, then the market audience is single men in their 20s who live in New York City and earn over $, per year.
Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business.
Oct 05,  · News about advertising and marketing. Commentary and archival information about advertising and marketing from The New York Times.
Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our poll asking about the most popular marketing model it is the second most popular, only beaten by the venerable SWOT / .
BREAKING DOWN 'Target Market'

How to Identify and Analyze Your Target Market

Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets.

16, while the group taking Garcinia Cambogia lost only 1. However, the difference was not statistically significant, meaning that the results could have been due to chance.

More Studies In another study with 89 overweight females, Garcinia Cambogia did lead to 1. 3 kg (2. 8 pounds) more weight loss compared to placebo, over a period of 12 weeks.

A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs and desires most closely match your product or service offerings. It can be the key to attracting new business.